Fashion Photography, Some History

Magazines such as Allure, Vogue and Vanity Fair are known to display some of the best fashion photography that you will ever come across. Photography is a way of showcasing models wearing the trends in clothes, jewelry, sunglasses, hairstyles, necklaces, shoes and other items. The first known record of fashion photography was the portfolio of the Countess de Castiglione, Virginia Oldoini in 1856. The world’s first fashion photographer was Adolphe Braun, as he was the one responsible for shooting the first fashion model. Spark and color were added to fashion magazines once halftone printing was introduced to the fashion photography industry. The first magazines to make use of fashion photography were the French magazines Les Mode and La Mode Practique.

At first, fashion photography consisted of staging the shoots in natural environments using natural poses. Baron Adolf de Meyer was the person who first developed and adopted this practice. In the first part of the 20the century, the magazines that were the leaders were Harper’s Bazaar and Vogue. The moguls of the industry still pay tribute to the likes of Yva, Edward Steichen and Cecil Beaton, and George Hoyningen Huene. These were the individuals who help to establish fashion photography in Europe. Irving Penn, Richard Avedon and Martin Munkacsi made significant contributions after World War II.

A majority of the artists of earlier times deserted their adopted forms, and took on a more independent and natural style. 1936 was the year that models were first photographed at the beach in different poses, by Martin Munkacsi. After World War II, fashion photography became quite popular among young men who loved to hold a camera in their hands, and among young women who had the ideal body type of a fashion model. Today, fashion photography has evolved into a life of its own. Models and photographers are now seen as international celebrities, and enjoy the lifestyle of the rich and glamorous. But make no mistake this it is no easier for the photographer then it is the models, only a small percentage of those trying to make it actually succeed.

Fashion can be showcased in various avenues. Some of these well appreciated and well paid avenues include celebrity portraiture, art photography and fashion advertising. Fashion moguls such as agent Gloria Cappelletti and photo editor Clio McNicholl both agree that the fashion photography industry is quickly evolving.

For anyone wanting to become a fashion photographer it is important to keep up on trends and aesthetics of the industry. Study the images in the top fashion publications and try to understand the images and what attracts editors to them. Its interesting to look back at some of the really great photographers from a few decades ago. Interesting that some of the fashion photographers appear to have disappeared. The ones still shooting are the ones that accept change and reinvent their style all the time, fashion photography can become dated almost as quickly as the fashions they showcase.

As a professional photographer, apart from your camera, the most important tool that you can own is your portfolio. Your portfolio is actually your gateway to the industry. There are certain guidelines that you must follow when submitting your portfolio to a fashion editor. Once you are able to follow these guidelines correctly, you will on your way to becoming one of the world’s renowned fashion photographers.

Anthony is an professional photographer serving the Atlanta metro area and although his work may have him traveling all around the US or even father you can see his fashion, beauty and commercial work at:

Fashion Photography Fact File

The fashion industry and especially the modeling industry in big cities like Toronto would not be the same if fashion photographers downed their tools and declared that fashion photography were no more. This genre is very important as it devotes itself to displaying clothing and other fashion items and trends. Fashion photography is important in the modeling industry because whenever designers need to display their collections they usually enlist the services of fashion photographers to take pictures of models dressed in their clothes. People who do not go to runaways usually get the fashion via fashion magazines as they look for trendy designs. These people would otherwise not appreciate fashion in its raw form were it not for fashion photography.

Fashion photography is an art and fashion photographers have helped designers sell their clothes and items by taking good pictures of models wearing the clothes and posing in various positions at exotic locations. When aspiring models and especially those in Toronto want to have their pictures taken, usually get fashion photographers to take their pictures. Pictures taken by fashion photographers have been known to propel the careers of some models to dizzying heights.

Some people living in cities like Toronto often wonder what the requirements needed to fulfill their aspirations to break into the industry. Since fashion photography is an art, one needs to have artistic skill to ensure efficacy in their work. A natural sense of style and a knack to portray clothes artistically are some of the necessities for one to join successfully this field. One should also have an artistic inclination in regards to composition and modeling. Ethics and etiquette are other requirements a fashion photographer should posses, as they would need to travel widely to meet many people in their line of work. An additional element needed is for one to have is technical ability; as this will help one know how to work with the equipment used for this type of activity. An entrepreneurship spirit and skills can help one get ahead in this field especially if they live in fashion cities like Toronto. Another mandatory requirement is the basic equipment for one to flourish in these endeavors. One cannot break into the field if they do not have an ideal camera.

If a person wants to break into fashion photography, one should come up with a portfolio. They can either put the work they have done in a physical portfolio or develop a portfolio website to post their work. After the putting a portfolio together, one should send them to locations such as modeling agencies and fashion magazines. Alternatively, one can enlist the services of a photo agency to market his or her pictures. One benefit of fashion photography is one gets to travel to numerous locations and meet many people. People who photography and images could find this profession a worthwhile endeavor as it would bring one satisfaction through what they love to do. This profession also pays well; fashion photography is a well paying profession. Professional fashion photographers are always on demand; thus, one will never be out of work longer than they need to be.